SILK

Strategy  ·  Insight  ·  Leadership  ·  Knowledge

Where creative vision meets commercial clarity - powered by 20+ years in fashion, lifestyle and beauty.

01 About

A strategic partner
for considered brands.

Jessica Öhrn, founder of SILK Advisory
Jessica Öhrn
Founder

I’m a senior executive and independent advisor with 20+ years in fashion and textiles, and two years in e-commerce beauty. I work alongside boards and management teams to sharpen strategy and build the structures that make it real - driving profitable growth without compromising creative integrity.

My edge is strategic clarity grounded in operational reality. I know how decisions at the top translate into daily execution, and I design strategy accordingly. I connect functions, align teams, and turn complexity into clear direction - leading with empathy, communicating with impact, and building engagement that lasts beyond the project.

I combine commercial rigour with creative intuition and a strong sustainability perspective to drive growth and long-term brand value - using AI as a practical tool to speed up analysis, sharpen decisions and free up time for the creative work that matters.

Brands I’ve worked with

“

Strategy is only as strong as the structure that supports it - and the people who carry it forward.

- SILK Advisory

02 Services

Services tailored
to your ambition.

Engagements range from focused strategy sprints to interim leadership and long-term advisory. Each is shaped to the brand, the moment, and the team.
The areas below are a selection of how I can help.

  1. 01

    Assortment & Category Strategy

    Category roles, assortment architecture and range planning that turn brand ambition into a focused, profitable offer.

  2. 02

    Pricing & Margin Architecture

    Price ladders, tiering and private-label strategy that protect brand equity while lifting margin.

  3. 03

    Omni-Channel & Go-to-Market Strategy

    Aligning assortment, pricing and timing across retail, wholesale, e-commerce and partners - from a global perspective.

  4. 04

    Ways of Working & Process Design

    Clear structures, decision rights and governance that move teams from fragmented ways of working to ownership, speed and alignment.

  5. 05

    Interim & Advisory Leadership

    Hands-on senior leadership for a defined period or a key transition - stepping in to stabilise, set direction and build the team to carry it forward.

  6. 06

    Board Work

    Ready to contribute to the boards of fashion, lifestyle and beauty brands - bringing strong strategic thinking, grounded in real operational experience.

  7. 07

    Strategy Workshops & Facilitation

    Tailored sessions for leadership teams and boards to align on direction, priorities and next steps - designed to end with decisions, not just discussions.

  8. 08

    Keynotes & Speaking

    Talks and panels on commercial strategy in fashion, sustainable growth and leading creative organisations through change.

03 Philosophy

I believe the strongest brands are built at the meeting point of creativity, execution and commercial intent.

Great design is not enough - it needs structure, insight and a clear narrative to become meaningful, scalable and profitable.

01

Creative vision needs strategic discipline

A powerful idea only becomes a powerful result when it’s translated into clear decisions, governance and focus.

02

Simplicity cuts through noise

I help teams reduce complexity to what truly matters - enabling speed, clarity and better decision-making.

03

Sustainability is leadership

Long-term brand value comes from responsible choices. I see sustainability as a strategic lever - not just an operational one.

04

Technology is an enabler

An early adopter of 3D and AI - tools that speed up work and free up space for deeper creative work.

05

People create the result

Warm, open, high-trust collaboration is where the best work happens. I lead with openness, empathy and momentum.

06

Every decision should pay its way

Assortment, pricing and production are commercial choices. I connect creative ambition to customer needs, margin and sell-through.

04 Contribution

My contribution.

  • A strategic, creative and commercial mindset - balancing long-term value creation with operational realities.
  • Deep sector expertise in fashion, lifestyle and beauty.
  • The ability to cut through complexity, identify what truly matters - and clarify where teams should focus.
  • Scalable growth through sharpened strategy, clear priorities and alignment across people and processes.
  • Insight-led decision-making - combining data, consumer understanding and commercial intuition to guide high-impact choices.
  • A full-channel perspective - knowing how wholesale, retail and e-commerce each work, and how to align assortment, pricing and timing so they reinforce each other and scale.
05 Career

My career.

Education

06 Contact

Let’s shape
what’s next.

For new engagements, board enquiries, speaking requests or a confidential conversation - please get in touch.